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Affinity launches new site featuring enhanced navigation, health information

10 / 23 / 2006

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MENASHA, Wis. – Affinity Health System's new Web site, launched Oct. 25, features enhanced navigational and search tools, and a comprehensive online library of health information written by medical specialists.

This is the first major facelift for Affinity’s Web site since 2002. “We held a number of usability tests to find out what consumers thought of our current Web site, and what they were looking for in a health care site,” said Scott Vanevenhoven, Affinity Health System Web development manager.

“This new site is built with our consumers in mind,” Vanevenhoven said. “It is one more step in fulfilling our promise of providing better care to the residents of Northeast Wisconsin.”

Affinity’s new Web site, www.affinityhealth.org, includes:

• enhanced navigational and search tools
• new wellness tools and calculators to help consumers determine their ideal body mass index, nutritional needs and more
• interactive tools for exploring your personal health, such as The Pregnancy Center—which gives expectant couples demonstrations of baby’s step-by-step development, complete with valuable articles.
• an online library containing 30,000 health and wellness articles written by medical specialists from across the country; these articles are updated on a regular basis, offering the most up-to-date health news available
• a bolder, cleaner look that creates a site that is easier to read.

And within the next 12 months the site will allow consumers to register for any Affinity health classes online, and take health risk assessments. “This launch is not the end of the Web redesign, it’s the beginning,” Vanevenhoven said.

Affinity will continue to add services to the Web site as technology evolves, and is already working on a number of new advancements for the Web that will be introduced within the next three years, Vanevenhoven said.

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For the Editor:
Affinity Health System, a Catholic mission-oriented regional health care network, is a partnership of Ministry Health Care and Wheaton Franciscan Healthcare. Affinity Health System is the Fox Valley’s third largest employer, according to the Fox Cities Chamber of Commerce & Industry, and is ranked 24 among the top 100 integrated health care networks nationwide (Verispan 2008). Both St. Elizabeth Hospital in Appleton and Mercy Medical Center in Oshkosh rank among the top 1 percent among hospitals nationwide in terms of quality and efficiency, as determined by the 2007 Premier | CareScience Select practice National Quality Award. Network Health Plan has achieved Excellent accreditation status from the National Committee for Quality Assurance (NCQA), the highest possible level. It is ranked 37th among the 250 rated health plans in the nation in terms of customer satisfaction and clinical performance, according to the U.S. News and World Report/NCQA Best Health Plans in America listing. Members of Affinity include Mercy Medical Center and Mercy Health Foundation, Oshkosh; St. Elizabeth Hospital and the St. Elizabeth Hospital Community Foundation, Appleton; Affinity Medical Group, a regional network of 23 family practice and specialty clinics in 13 communities; Calumet Medical Center, Chilton; Network Health Plan, Menasha; and Affinity Occupational Health.